Electric Forest

Electric Forest was a vibrant, four-day immersive experience that drew over 50,000 attendees. For this high-energy event, we partnered with Takis to create a bold and unforgettable brand presence. Every element of the activation was thoughtfully designed to reflect Takis’ edgy, intense brand identity—from the color palette and signage to the tone of engagement and product experience.

Our footprint stood out as an energetic hub of activity, crafted to spark curiosity and invite interaction. With striking visuals, interactive stations, and can’t-miss photo ops, the space naturally attracted festivalgoers looking for excitement.

At the heart of the activation, our Brand Ambassadors brought the Takis experience to life. Guests expressed their creativity at Takis-branded bracelet-making stations and added flair at the always-popular hair tinsel station. Ambassadors used microphones to hype the crowd and drive continuous engagement, all while staying on-brand in tone and energy.

We reinforced brand visibility with a lineup of Takis-branded giveaways, including clear bags, bandanas, and temporary tattoos—festival essentials designed to keep the brand top of mind. With full alignment to Takis’ branding across visuals, voice, and experience, the footprint became a buzz-worthy destination that left a lasting impression on thousands of attendees.